Business Writing Workshops:

We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing workshop. This practice-driven business writing workshop will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.

Learn more about our business writing workshops here, or contact us for more information.

Benefits of business writing training workshops:

• learn how to write a business letter
• discover the skills of writing a business letter
• learn to create clear business correspondence
• understand the difference of writing for business
• improve overall business communication

Business Writing Training Workshop: Why Are Written Communication Skills Important in Business?

Let's start with this premise: All careers require communication.

Communication is an integral part of our lives, in both verbal and non-verbal forms. Written communication skills enable an individual to construct with words a clear message that can inform, motivate, influence, persuade, clarify, or refute. Writing is a skill, and as such must be practiced and developed, as with any other talent. Writing effectively isn't necessarily easy, but it is vitally important.

College Board President Gaston Caperton has noted, "The ability to write well means you have the ability to communicate feelings and ideas, to motivate people, even to solve conflicts. Writing helps us put together thoughts and express them effectively."

Research shows that written words are more believable than spoken words. Hence, you can develop a high level of credibility if you can consistently convey your written message with clarity, accuracy, and intelligence. You don't have to write beautifully unless, of course, you want to be the next Shakespeare or Hemingway; you do, however, need to write effectively.

So why, then, would written communication skills be important to you?

• You can separate yourself from others. The more effectively you can write, the more potent a communicator you become. Combine your written skills with strong oral skills, and you truly become a standout.

• Your writing skills are transferrable to any endeavor. They go with you anywhere.

• Your writing can make a difference not only in your life, but in the lives of others. Words are powerful. They can teach. They can motivate. They can affirm. They can remove ambiguity. They can express feelings and sentiments that are sometimes difficult to express verbally. Never underestimate the power your written words can have on others.

• Without those written skills, you limit the influence you might otherwise have in moving others to your point of view. If we go back to the premise stated earlier-that all careers require communication-then poor written communication skills may very well become a hindrance.

But remember, writing is an acquired skill. It needs constant practice. You must write.

And write.

And write some more.

Source: Gerald Gillis link

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